World Education Services
For years, U.S. colleges and universities have recruited international students most heavily from China, India and South Korea – which makes sense, considering they send the most students over here. But as schools get smarter about their international recruitment strategies, they’re starting to look beyond those countries. Anew study from WES’ Research and Advisory Services team looks at four emerging markets where students can expect to be courted heavily by American institutions over the next three years. First up? Brazil.
The WES study cites Brazil as a promising market because of its large population and strong economy, as well as the success of the Brazil ScientificMobility Program, a government program that enables Brazilian students to study in the U.S. for one year at no cost. Government programs funding U.S. education are expected to expand further, according to an announcement from Brazilian President Dilma Rousseff; the country plans to send more than 100,000 students abroad in total, both undergraduate and graduate.
During the 2013-2014 academic year, nearly 13,300 Brazilians studied in the U.S., according to IIE’s latest Open Doors report. That was a 22 percent increase from the previous year. About one-fifth of them studied in the STEM fields, while another fifth studied business/management.
American schools have begun enrolling more Brazilian graduate assistants in an effort to build relationships with Brazilian universities and, they hope, attract more Brazilian students. These U.S. institutions are also using Facebook and WhatsApp to recruit Brazilian scholars.